Minnesota News Media Institute

The Minnesota News Media Institute is a partnership of the more than 360 members of the Minnesota Newspaper Association, working and making a difference for the future of Minnesota’s news media by providing training to all newspaper or news media professionals, scholarship and internship opportunities to students, and public forums for the general public to discuss media related issues.

We are excited to roll out a full calendar of programming for 2011.  See the calendar below for upcoming events. Please also stay in touch with the MNMI on Twitter and Facebook.

If you have any questions regarding programming – or have suggestions for trainings or public forums you would like to see, contact Sarah Bauer, MNMI Program Director.

To learn how you can support the vital work the MNMI is doing in our communities, contact David Kaplan, MNMI Business Development Manager.

Co-sponsored by the Minnesota Newspaper Association

MNA Members qualify for the Inland Member rate for all Webinars -- $75

CLICK HERE for a complete list of upcoming Webinars.

$75

Register Online

The Poynter Institute's News University serves more than 130,000 users through
courses, group seminars, and Webinars, covering subjects from multimedia
techniques, to writing, to reporting, and beyond.

CLICK HERE for a complete list of upcoming training opportunities.

Webinars start
at $27.95

Register Online

1:00 - 2:00p

Presented by Online Media Campus in Partnership with the Minnesota News Media Institute

In this webinar …

Editors face a dizzying array of new tasks and constant deadlines as they
manage reporters’ work for multiple platforms. In this webinar, you will
receive advice for managing your staff, your work and your time in today’s
rapidly changing newsroom. We’ll discuss how to set priorities, rather than
just adding tasks to an already heavy load. You’ll learn how to cover news live
for digital platforms and still provide quality print content.

Presenter: Steve Buttry is director of community engagement and social
media for Digital First Media.

More information...

$35

Register Online

Deadline: 02/07

1:00 - 2:00p

Presented by Online Media Campus in Partnership with the Minnesota News Media Institute

With the New Year upon us, many people are hopping on treadmills to lose weight. 
But in order to generate the kind of revenue we all want – we need to hop OFF a
different kind of treadmill.  Breaking the habit of chasing “tomorrow’s ad” or
scrambling to meet section deadlines (or worse – waiting for the client to
decide what to do and call you) are all versions of the non-productive
treadmill that some sales people keep running.

This webinar will touch on specific ways to break this cycle, increase revenue AND
client satisfaction.  Topics will include:

•     First things first – What are you going to talk about?
•     Asking the questions that lead to better answers
•     Presentations that keep your ideas at the top of their list
•     Gaining commitment – their words are more powerful than yours
•     The right way to set the right expectation you both want
•     …and more!

If you don’t already have your 2012 revenue secured for the full year – now is the
perfect time for you and your teams to sit in on this webinar!

Presenter: Chris Edwards is vice president of sales and customer care for
SourceMedia Group.

More information...

$35

Register Online

Deadline: 02/13

1:00 - 2:00p

Presented by Online Media Campus in Partnership with the Minnesota News Media Institute

MAXimize Your Postage Savings and Delivery with NNA Postal Chair Max Heath. Learn
tricks of the trade to cut costs, improve delivery, and stay out of trouble, under struggling
Postal Service.

In this webinar you will learn:

1. How to increase copies entered at delivery post offices using Exceptional Dispatch
to avoid future up-charges, maximize postage savings, AND ensure timely delivery.

2. The threat of 5-day delivery and what NNA is doing about it, successfully from 2009-2012.

3. How to use Flats Trays to improve delivery on presort mail outside your coverage area.

4. How to deal with the threats of post office and plant closings to keep your mail moving to subscribers on a timely basis. We’ll explain what NNA is doing to help keep service intact.

Presenter: Max Heath is a postal consultant for Publishing Group of America and for
Landmark Community Newspapers, LLC, in Kentucky.

More information...

$35

Register Online

Deadline: 02/27

1:00 - 2:00p

Presented by Online Media Campus in Partnership with the Minnesota News Media Institute

The way content explodes across digital news sites on a moment’s notice means
newspaper must understand how best to protect themselves from legal scrutiny.

In this webinar we will cover:

- Digital publishing/webcasting legal fundamentals – Explore the rules regarding
defamation, copyright and right of publicity on news websites that include user-generated content.

- Online Advertising – Assure your terms and conditions and other protections apply to
advertisers.

- Political Advertising (including ways to attract and increase it) — Who is buying online
political ads and what are the “red flags” to watch for.

Presenters: John Bussian & Charles Marshall

More information...

$35

Register Online

Deadline: 02/28

1:00 - 2:00p

Presented by Online Media Campus in Partnership with the Minnesota News Media Institute

Social media continues to impact not only the newsroom on a daily basis, but the daily workflow of the individual journalist. As social media becomes an increasingly more integrated function of a journalist’s role, it is important to understand how to most efficiently utilize this tool.

In this webinar we will cover:

• Why journalists should include the public
• Problems facing online sources
• Strategies for getting content

Presenters: Noah Echols & Clay Duda

More information...

$35

Register Online

Deadline: 03/09