MNA Newspaper Swap
Whose idea was this anyway? Who really cares... as long as it’s a good
idea! You can get plenty of good ideas when you are a member of the MNA
Newspaper Swap.
Each week MNA “swappers” get a current edition of another Minnesota
newspaper, filled with stories, editorials, advertising and special sections
that are sure to start the creative wheels turning. And swappers get to share
their newspaper’s style and content once or twice a year when they send an
edition of their newspaper to other swap members.
Membership is just $35. To begin receiving one or two different newspapers
each week, use this sign up form. Call Barb at
612-278-0240, or email mna@mna.org with
questions.
Now that’s a good idea!
Are your MNA e-mails being filtered?
Each week are you receiving your e-mailed MNA Bulletin? Your e-mailed
news releases?
If you have asked MNA to send these e-mails, but are not receiving them, it
may be an issue of your Internet Service Provider (ISP) flagging the MNA e-mail
as a spam message and blocking it. Please check your spam filters, if you use
them, or talk to your ISP.
Then, if you still have questions, contact Barbara Trebisovsky at
Barbara@mna.org, 612-278-0240,
800-279-2979, for assistance.
How Would You Be Affected by Losing Saturday Mail?
The Postal Service has asked Congress for permission to eliminate Saturday
mail delivery. No decision has been made yet.
The debate in Washington will begin this summer. Please help NNA understand
how the loss of Saturday mail delivery would affect you.
Your participation in this brief online survey will help inform our ongoing
discussions with the Postal Service. Our thanks for your prompt consideration.
To participate, please follow this
link.
National Newspaper Association endorses effort to return bank public
notices to newspapers
National Newspaper Association President John W. Stevenson, publisher of
The Randolph Leader, Roanoke, AL, announced that NNA’s board of directors
endorsed HR 2727, the Financial Transparency Restoration Act, introduced June 4
by Rep. Walter
Jones, R-NC. Jones’s bill would reinstate publication requirements for
financial services institutions required to make quarterly statement of
condition reports to the Comptroller of the Currency. The statements of
condition or “call reports,” as they were also called, appeared for more than 70
years in newspapers until 1994 when they were repealed without debate by
Congress.
In earlier years, the call reports were subject to both state and federal
laws. Most state laws requiring publication were repealed after 1994 as bankers’
trade organizations campaigned to eliminate them. Since 1994, banking has
radically changed, with the Gramm-Leach-Bliley law allowing banks into the
securities business and securities firms to become bank holding companies.
Jones’s bill would require all financial services companies governed by
Gramm-Leach-Bliley to publish the reports in a newspaper in counties where they
do business.
“Public confidence in banks and other financial institutions has been gravely
shaken by the credit freeze last fall. The effects are still being felt from job
losses, small business closings, depleted retirement investments and inability
to attract investment from economic growth,” Stevenson said. “This sorry tale
began with the financial services world, where transparency has been clouded by
lack of a genuine effort to help depositors and investors to understand the true
conditions of banks and their business partners. Rep. Jones has introduced this
act to restore one important piece to transparency. NNA is looking forward to
working with him.”
The bill would leave the design and detail of the notice to federal
regulators. It has been referred to the House Financial Services Committee,
chaired by Rep Barney Frank, D-MA, and the House Agriculture Committee, chaired
by Rep. Collin Peterson, D-MN. Stevenson said NNA has recently concluded
meetings with its state chairs to help NNA members understand the bill and to be
able to approach their members of Congress for support. The campaign will be
guided by the NNA Government Relations Committee, chaired by Reed Anfinson,
publisher of the Swift County Monitor-News. More detail on the bill and NNA’s
campaign to move it into law is in Publishers’ Auxiliary, and will be covered in
NNA’s electronic newsletter, rEprint, published online each Thursday.
New Economic Models for News
The New Economic Models for News conference at the Minnesota Journalism
Center on June 16, 2009, brought together media professionals, students,
professor and business leaders to discuss new economic methods to support the
struggling news industry. The conference included three panel discussions, a
keynote address and three breakout sessions. To read the conference summary, go
to
http://www.mjc.umn.ed/seminar1.html
Why Do 9 in 10 Americans Read Their Local Newspaper?
For Trustworthy, High Quality Content. According to a Harris
Interactive survey conducted in March 2009, nearly 90% of Americans continue to
read their local newspaper, both in print and online. The poll also found that
more Americans read a printed newspaper- both weekday and Sunday editions-than
get their news from the Internet. The numbers: 65% of Americans read the printed
newspaper on weekdays vs. 57% who get their news from online news sources; on
Sundays, the figures are 63% and 41%, respectively.
Other key findings:
- Newspapers (in print or online) are 3x more likely (74% vs. 37%) than
Internet news sites or blogs to be used by respondents as a primary source for
local news and information
- Newspapers come out ahead of Internet news sites or blogs as sources for
national and world events (70% vs. 43%) as well
- Newspapers are considered more trustworthy than Internet news sites or blogs
by a 2-to-1 margin
- Respondents state that newspapers have higher quality content than Internet
news sites or blogs by a margin of 38%.
Source: The Newspaper Project, New research finds newspapers are popular,
trusted source for news, April 16, 2009.
ADVERTISING
Has your newspaper column width changed?
If your newspaper has had a size change in the column widths, please let
us know at the Minnesota Newspaper Association office. It is a challenge trying
to keep up on the ever changing columns sizes, so even if you think you may have
informed us, as they can easily slip by us, please let us know again.
Advertisers are always asking column widths and we are trying to keep up on the
changes but can only do so with your help. We will try to send you the correct
ad size but may have to send you a variety of sizes since the advertisers do not
always make them to spec. Please fax your information to 612-342-2064 or email
it to advertising@mna.org
Thank you.
Reminder to MCAN/2x2 participants
Next Friday, July 10, is the deadline to return your MCAN and 2x2 tracking
sheet for the second quarter of the year. If you need a new form, you can
download it here.
If you have any questions, please contact Randy Kelsey at MNA, 612-278-0225,
800-279-2979, or by e-mail to Randy@mna.org
June 2x2 and MCAN Honor Roll
Six newspapers placed at least one MCAN ad and six papers placed at least
one 2x2 ad in MNA’s network during the month of June. We would like to thank
those members for contributing to the success of the networks in June.
MCAN
- Echo Press, Alexandria
- Crookston Daily Times
- Grant County Herald, Elbow Lake
- Herald Journal, Howard Lake
- Redwood Gazette, Redwood Falls
- St. Cloud Times
2x2
- Swift County Monitor-News, Benson
- Daily News, Breckenridge
- Herald Journal, Howard Lake
- Hutchinson Leader
- Kerkhoven Banner
- Tracy Headlight-Herald
Congratulations to all of the salespeople who sold an ad and earned a
bonus!
Ted Almen, Meghann Boser, Michelle Dennie, Sarah Fasching, Byron Higgin, Cheri
Luhman, Bill Norman, Tina McMillan, Anne O’Flynn, Nancy Ridler and Pat Schmidt.
MINNESOTA NEWSPAPER FOUNDATION UPDATE
Time to register for New Product & Services webinars
The Minnesota Newspaper Foundation is pleased to partner with Borrell
Associates on its “Press Forward: Bold Internet Strategies for Newspapers”
webinar series. The next series of training webinars, which focus on New
Products and Services, begin on July 15.
They are:
- Social Networking: The New Content Model – July 15
- Mobile: From Content to Ads – July 29
- The Online Insert – Aug. 12
- Video Online: Implementing and Selling – Aug. 26
The cost of these hour-long webinars is $75 each, or $250 for the series
of four. To register, go to
www.newspaperwebinars.com
Online Journalism Training at NewsU: New Free Courses, New Webinars
Reporting Global Issues Locally Most big international
stories have ripples that reach even the smallest of communities. “Reporting
Global Issues Locally” will show you how to find the local angle in the broadest
of international stories. This course was created to help you shrink the world
and bring it to your readers, your viewers, your listeners. In partnership
with the James M. Cox Jr. Center at the Henry W. Grady College of Journalism and
Mass Communication, University of Georgia
Enroll
now >>
Anatomy of a Multimedia News Organization Learn how an
online-only news organization functions as a business by exploring its
structure, departments and business model. In partnership with the Maynard
Institute
Coming
Soon >>
Upcoming Webinars
Managing Millennials: Helping the Next Generation of Journalists
Succeed in Your Newsroom 2-3 p.m., ET, July 9 Learn how managers can
embrace what these younger journalists bring to our changing industry. A
Poynter/NewsU Webinar
Register
now >>
10 Things You Can Do For Free 2-3 p.m., ET, July 16
Discover a variety of reader engagement tools you can start using today for free
on your Web site. A Poynter/NewsU Webinar
Register
now >>
Online Group Seminars
Writing Better Headlines July 27-Aug. 21, apply by July 2.
Explore using key words for headlines, making headlines more specific,
pinpointing the best verbs to use, avoiding traditional headline traps and
recognizing when and how to use word play. Led by Kenn Finkel
Apply
now >>
New Software and Technical Training
Introducing NewsU Tech Develop your software and technical
skills with our new training modules through NewsU Tech. Using audio, slideshows
and offline activities, you’ll explore how to use such programs as Flash,
Dreamweaver, Photoshop and more.
See
our complete list >>
Crew News
NewsU by the Numbers
NewsU now has more than 109,000 registered users and offers more than 85
online training courses. Thanks for using NewsU and thanks for telling others
about the great e-learning they can find here. The more we grow, the more
courses we can offer. The more courses we offer, the more training you get. And
thanks to all our partners.
NewsU Gets a Redo
Later this year NewsU will redo its Web site, its technology, its course
list, its...well, you get the idea. Learn more about NewsU 3.0 on our blog,
next.newsu.org >>
Updating Your NewsU Account
Moving to a new job or e-mail provider? Take NewsU with you. To update any
information in your profile, log in at
www.newsu.org and click on My Profile in the
Welcome box
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