Minnesota Press Release Service
We'll Release Your Message!
Cut through the drudgery of distributing press releases with the Minnesota Newspaper Association's Press Release Service. We can deliver your press release via e-mail to Minnesota newspapers within hours of receiving your release. Press releases are distributed separately from the other MNA information and are clearly marked as press releases. Get your message out to the public now!
____________________________________________________________________________________________________________
Deadlines
For same-day service, e-mail your release, in a text format or PDF by noon, M-F, to mna@mna.org. Please clearly mark in the subject line, or body of the email, that the press release is for distribution via MNA's Press Release Service, and indicate either MNA Electronic Service or Expanded Service (see details below).
For more information, or special requests, contact Sarah Bauer at 612-332-8844 or sarah@mna.org.
MNA Electronic Service (371 newspapers)
|
For the first page: |
$135 |
|
|
Additional pages: |
$ 25 |
|
|
Photo or graphic (jpg): |
$ 25 |
Cover the State with our Expanded Service - MinnesotaLink
Send your message electronically to Minnesota newspapers as well as 120 radio and 20 television stations in the state.
|
First page: |
$265 |
|
|
Subsequent pages: |
$85 (MNA) |
|
|
Additional 100 words: |
$40 (radio and television) |
|
|
Photo or graphic (jpg) |
$25 |
Prices effective January 2007
____________________________________________________________________________________________________________
Recent Press Releases
Dec. 08, 2011: Hunger Solutions MN
Stock Shelves Event
Dec. 01, 2011: Great Plains
Telehealth Resource and Assistance Center (gpTRAC)
Nov. 21, 2011: Deal Chicken
Sweepstakes (Times Media)
Oct. 10, 2011: Advanced Power &
Energy Cluster (APC)
Oct. 06, 2011: OutstandingDining.com
Debut
Oct. 03, 2011: Deal Chicken - Times
Media
Sept. 26, 2011: Chanhassen Dinner
Theater - Hairspray
Sept. 12, 2011: Angie's Kettle Corn
& MN Vikings Promotion
Aug. 18, 2011: Minnesota Newspaper
Museum at State Fair
Aug. 10, 2011: Normandale
Community College - Health IT Careers
Aug. 05, 2011: Don Peachy
Inducted Polka Hall of Fame
July 18, 2011: One Resource
Environmental Consultants, LLC
July 15, 2011: Minnesota Zoo
Open!
July 11, 2011: Knit & Crochet
Show
July 06, 2011: Angie's Kettle
Corn
July 05, 2011: Hunger Solutions
Minnesota
June 20, 2011: Friends of Minnesota
Barns
June 06, 2011: virtuwell.com -
Health Partners
May 16, 2011: Professional
Rehabilitation Consultants
May 12, 2011: Museum of Broadcasting
Hall of Fame
May 05, 2011: Minnesota Scottish Fair
and Highland Games
May 04, 2011: NAIOP Minnesota
Transparency Initiative
April 28, 2011: GiveMN.org
Charitable Wedding Registry
April 22, 2011: Chanhassen Dinner
Theatres - Jesus Christ Superstar
April 08, 2011: Animal Humane Society
Walk
Mar. 23, 2011: GiveMN.org and Flood
Relief Efforts
Jan. 05, 2011: National Nurse
Anesthetists Week
Dec. 21, 2010: CenturyLink Assistance
Program
Dec. 17, 2010: Normandale Health IT
Program
Dec. 13, 2010: Hunger Solutions
Minnesota
Dec. 09, 2010: Winter Tire
Pressure
Nov. 22, 2010: Big River Group
Nov. 22, 2010: Westby Yogurt
____________________________________________________________________________________________________________
General press release guidelines
1. Keep it simple, clear, and direct. That's a lot easier said than done,
but it can be done if you put yourself in the place of your reader.
2. Try to engage your reader from the start with a catchy lead paragraph.
3. Get to the point and then elaborate on it, with increasingly less
important details in the paragraphs that follow.
4. Be sure of your facts. A reporter, columnist, or editorial writer must be
able to depend on you for accurate information.
5. If you can do so legitimately, convey a sense of urgency without being
histrionic, perhaps through a quote from the head of your organization.
6. Go easy on quotes, however, and if you use them, be sure they sound like
something a real person would say. (Most quotes in press releases are preachy
and stilted.)
7. Avoid jargon of any kind, especially legal and computer jargon.
8. Leave no important question unanswered. Assume that your reader has never
heard of your organization or cause and has little or no familiarity with your
subject.
9. Favor short sentences over long ones. When you do use a long sentence, try
to follow it with a short declarative one.
10. Stick to the essential details. Don?t try to be all-inclusive.
11. Be sparing in the use of acronyms. When you do use one for the first time,
be sure it appears parenthetically after the full name of whatever it
represents.
12. Limit your release to one or two pages, preferably double spaced for easy
reading and editing.
13. Include visual aids when you can. A photocopied map, photograph, or other
illustration can add interest to your release.
14. Have a friend, preferably one not involved in your organization, read the
release to be sure it is interesting, understandable, and free of typographical
errors and misspellings.
Be neatly professional (not sloppily amateurish) by producing a clean, clearly printed, easy-to-read press release.
Minnesota Newspaper Association reserves the right to reject press releases that do not conform to its standards; some press releases may require review by MNA's attorney before distribution.
____________________________________________________________________________________________________________
For additional information on the Press Release Service, contact MNA today:
Contact: Sarah Bauer
612-332-8844
sarah@mna.org
Updated 10/10